10 TIPS FOR MARKETING ON TIKTOK: How to Grow Your B2B Coaching Business


Table of Contents

Are you searching for TikTok marketing strategies for your B2B coaching company? You’re in luck if so! We’ll give you 10 strategies in this blog article to expand your business utilising TikTok. TikTok is a social media network that is getting more and more popular, and it gives companies a fantastic opportunity to contact new customers. So let’s get going!

Get clear on your niche and what you want to offer

This is particularly crucial if you market on TikTok. You must have the ability to immediately grab people’s attention and stand out from the crowd. Find out what makes your coaching practice distinct, and concentrate on it.

Additionally, you must have a clear knowledge of who your target audience is. It will be simpler for you to produce content that appeals to them and addresses their needs as a result. Once you are aware of everything, you may start making TikTok movies that will advance your company.

Create a strong branding that reflects your values and personality

Your TikTok profile serves as your online calling card. One of the first things potential buyers will see is it, so be sure it appropriately represents your company’s identity. Use top-notch pictures and videos, and in your bio, give a link to your website or online shop.

Make sure the content you submit on TikTok is relevant to your target audience by posting it only to that group. If you’re a business-to-business coach, it means developing content that will interest other entrepreneurs and business owners. Offer your potential clients something of value and information that they may utilise in their own businesses.

Develop marketing materials such as an elevator pitch, bio, and case studies

You must provide content that appeals to TikTok consumers if you want to market on the network successfully. Remember that entertainment and creativity are at the heart of TikTok, and your marketing materials should reflect these principles.

Here are a few tips to get you started:

– Create a distinctive, attention-grabbing elevator pitch.

– Create an entertaining and educational biography.

– Develop case studies that demonstrate how you have aided others in realising their objectives.

10 tips for marketing on tiktok

1. Use Suitable Hashtags

Like many other social media platforms, TikTok users use hashtags to group their videos into categories and search for content based on topics. Users may view a list of hashtags organised by popularity on the screen if they click the “Discover” magnifying glass at the bottom of the screen.

2. Follow Current TikTok Trends

Another approach to include hashtags into your marketing is to keep an eye out for hot hashtags. You are allowed to create and publish videos that are pertinent to these well-liked videos. Remember that trends can shift quickly. Be ready to change your content if a trend starts to take off quickly.

3. Incorporate TikTok Influencers in Your Campaign

It’s no accident that certain people become well-known on social media. For the calibre of their postings, they typically develop a negative reputation. Therefore, in order to benefit from them, the majority of businesses should interact with those who have the potential to influence their clients. Today’s teens and tweens are much more inclined to follow influencers on TikTok than conventional movie or television stars, as we stated in How to Find TikTok Influencers, the author claims. These are the folks you want supporting you in your TikTok marketing initiatives.

4. Comment Regularly and Encourage Comments on Your Posts

Use the commenting feature on TikTok to enhance your interaction there! Conversations with prospective clients might be sparked by comments. Aim to write well-written comments that will get plenty of likes because TikTok orders comments based on how many likes they have. Comments that are bland or pointless won’t do much.

5. Post Often

One of the social media platforms that promotes frequent posting is TikTok. Your follower count will increase as you post more videos to your TikTok account.

6. Use TikTok Effects in Your Posts

To stand out from the throng on TikTok, where millions of videos are published daily, you must take an original approach. For this use, TikTok offers a range of effects. The Trending, New, Interactive, Editing, Beauty, Funny, World, and Animal categories can be found under the Effects tab. 

5. Post Often

Post fresh videos frequently on TikTok if you want to succeed there. The more content you provide, the better your chances are of gaining a sizable audience.

7. Make Interesting Videos with Clear Descriptions

Videos for TikTok shouldn’t be longer than a minute. You don’t have much time to make your argument. TikTok users will know when you’re attempting to sell them something, and they’ll tune out, so keep in mind that even advertisements should be helpful to viewers.

Your films should be professional-looking but not overly polished because viewers will be able to tell if you worked with an agency and it may make your business feel distant.

8. Use TikTok Ads

It’s relatively easy to promote on TikTok now that the platform has a standardised business model.

They offer three types of ads:

  1. The sponsored videos on TikTok are the in-feed native adverts that most closely resemble traditional advertisements. The advertisement could have links to websites and Buy Now buttons. You may utilise these skippable adverts in a number of different ways.
  2. Remarketing techniques like hashtag challenge advertising let you target customers who have interacted with your brand on social media in the past. It is comparable to an advertisement that appears when users input a certain hashtag on Twitter, but it is more tailored and precise. Since the hashtag was made expressly for them, you may target specific consumers with it.
  3. Instagram brand takeover ads use a mix of images, animated GIFs, and videos to direct users to a landing page or hashtag challenge.

9. Set a Hashtag Challenge

Sponsoring a hashtag challenge is one of the ways to advertise on TikTok. On TikTok, hashtag challenges are increasingly common and offer businesses a fantastic opportunity to raise engagement and brand recognition. Users can participate in challenges you make by uploading videos of their attempts.

A successful hashtag challenge will entice individuals to discuss your brand both offline and on other social media networks. Even big businesses like McDonald’s have engaged into this form of marketing; their #The Big Mac tik tok campaign invited customers to dance, film a Big Mac chant video, and choose their favourite genre of Big Mac shout.

10. Blend in Branded Content

Similar to every other social media network, TikTok requires you to maintain a balance of content. The majority of your movies should amuse or inform your audience, but after you’ve established a following, you may start incorporating more promotional videos.


You must maintain a mix of material on TikTok, just like you must on any other social media platform. The majority of your films should entertain or educate your viewers, but if you’ve built a fan base, you may begin to include more promotional videos.

Leave a Reply

Laura img 1


Before I became one of America’s top 5 growth hackers… I was included in Forbes’ 1000 to Watch List, I’ve spoken at the biggest tech conferences in the world including the CES and the Web Summit.


Where Would You Like Us To Send Your Group Invite?