5 Simple Steps to Manage Facebook Ads for Maximum Results

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Are you looking to manage Facebook Ads for maximum results? If so, you’re in the right place! In this blog post, we will discuss five simple steps that will help you get the most out of your Facebook Ads. By following these tips, you’ll be able to create successful campaigns and reach your target audience more effectively. Let’s get started!

STEP ONE: Define Your Objective

The first step to managing Facebook Ads is to define your objective. What do you want to achieve with your campaign? Are you looking to generate leads, increase brand awareness, or drive sales? Once you know what you want to accomplish, you can create ads that are specifically designed to achieve that goal.

STEP TWO: Target Your Audience

The next step is to target your audience. Who do you want to reach with your ads? Facebook allows you to target users by location, age, gender, interests, and more. The more specific you can be with your targeting, the better results you’ll see.

STEP THREE: Choose the Right Format

There are a variety of ad formats to choose from on Facebook. You can use single image ads, video ads, carousel ads, and more. The best way to determine which format is right for you is to experiment with different options and see what works best for your business.

STEP FOUR: Set a Budget

When it comes to Facebook Ads, you can choose to spend as much or as little as you want. However, it’s important to set a budget before you begin so that you don’t overspend. Once you’ve determined how much you’re willing to spend, you can start creating your ads.

STEP FIVE: Monitor Your Results

The final step is to monitor your results. Facebook provides detailed insights that will show you how your ads are performing. Be sure to check your results regularly so that you can make changes as needed.

Choose your objective

The first step is to decide what you want your ad to accomplish. Do you want people to buy your product? Download your app? Engage with your brand?

Your ad’s objective will determine both its format and its placement on Facebook. There are a dozen different objectives to choose from, so take some time to think about what you want your ad to achieve.

-Set your budget

The first step in managing your Facebook ads is to set your budget and schedule. You’ll need to decide how much you’re willing to spend on each ad, and when you want the ad to run. Once you’ve set your budget and schedule, you can move on to the next step.

-Create your ad

The next step is to create your ad. You’ll need to choose a headline, description, image, and target audience for your ad. Be sure to include any relevant keywords in your ad so that people can easily find it.

-Monitor your results

Once you’ve created your ad, you’ll need to monitor its performance. You can do this by looking at the reach, impressions, and click-through rate (CTR) of your ad. If you’re not happy with the results, you can always adjust your budget or target audience.

-Make adjustments

If you’re not getting the results you want from your Facebook ad, don’t be afraid to make some adjustments. You can always change your budget, target audience, or ad creative.

-Test, test, test!

The best way to find out what works with Facebook ads is to test, test, test! Try different audiences, budgets, and ad creatives to see what gets the best results. And don’t forget to keep an eye on your results so that you can make the necessary adjustments.

By following these simple steps, you can easily manage your Facebook ads and get the best results for your business. So what are you waiting for? Start managing your Facebook ads today!

Target your audience

The first step to managing your Facebook ads is to target your audience. who you want to see your ad. You can do this by demographics, interests, or behaviors.

For example, if you sell women’s clothing, you might want to target women ages 18-35 who live in the United States and are interested in fashion.

Or, if you’re a local business, you might want to target people who live in your city and are interested in your type of business.

Create your ad

using the Facebook Ads Manager tool.

This is the first step in managing your Facebook ads effectively. You’ll need to create your ad using Facebook’s Ads Manager tool. This tool will allow you to create and track your ad campaigns on Facebook.

Once you’ve created your ad, you’ll need to set up a campaign budget. This budget will determine how much you’re willing to spend on your ad campaign. Facebook allows you to set a daily budget for your ad campaigns.

The next step is to create your ad copy. This is the text that will appear in your ad. You’ll need to write persuasive copy that will convince people to click on your ad.

The final step is to create a call to action. This is the text that will appear in your ad that will tell people what you want them to do. For example, you may want people to click on your ad and visit your website.

Measure and optimize

Your ad campaigns on a regular basis

If you want to get the most out of your Facebook ad campaigns, you need to measure and optimize them on a regular basis. There are a number of ways to do this, but here are five simple steps that will help you get started:

– Use Facebook Insights to track your ad performance.

– A/B test your ads to see what works best.

– Use the Facebook Pixel to track conversions.

– Keep an eye on your competition.

– Regularly monitor and adjust your budget.

Key Facebook Ad Terms

To help you with some of the concepts discussed in this article, here are a few key terms to learn.

-Ad account: 

The ad account is the sum of all your Facebook ad activities. This covers your campaign as well as payment details.

-Business Manager:

Facebook’s Business Manager is the essential tool you need for running ads for clients. It acts as a central hub where you can easily find and access all your client information.

Business Manager is designed for two different types of groups: 

  • Companies with a lot of moving parts in the background that need to provide permissions to several different people. 
  • People who work with numerous businesses and need permissions from multiple clients. 

Business Manager allows you to keep all of your clients separate, which includes separate billing information, ad data, pages, and more.

-Facebook Ads Manager: 

The Facebook Ads Manager tool is a power advertising program that every business should use to its advantage. By creating an ad account, you will have full control of your advertisement reach and content.

-The pixel: 

Outside of Facebook, you may use a very useful snippet of code. This is referred to as the pixel. The pixel documents activity on your site and can be customized for particular occasions such as “left cart” and “got to purchase page.”

In essence, the pixel provides Facebook with data that can be used to improve your ads and reduce how much money you spend on them. Additionally, it aids Facebook in understanding who to target for your ad campaigns.

While you don’t have to install pixel to run the ads, it’s highly recommended that you do. The pixel essentially gives you free data to make your ads more relevant and cheaper. For help getting started, Facebook has a great guide on their website.

Business Manager navigation bar: 

The main way you switch between clients, companies, ad accounts, pages, and settings is via the navigation bar (which contains payment information). This is also where you may discover reports and access further detail to help you increase your ad’s performance.

Managing Facebook Ads in 5 Simple Steps

Now that you are familiar with some common terms used in the Facebook ad program, it’s time to put them into practice and use these powerful tools for your clients.

1. Training

Training is an integral, yet often neglected part of the process. By being patient and not rushing in headfirst, you will avoid frustration and wasted time down the road.

If you are interested in a training program that increase your chances for success, then our Facebook Side Hustle Course may be right for you.

To put it simply: we all make mistakes (everyone does). Training beforehand will help prevent costly errors . Training might even help you sidestep problems that end up costing money – or worse.



The Ads section is large and all-encompassing. I would start from the top if you have the time, otherwise feel free to read the Lead Generation, Placement, Reach and Audiences sections.


The Beginner’s Guide is the best section for beginners to start with, but make sure to eventually read all of the sections in the Fundamentals area. You might even learn something new if you’re experienced!


You may find the Optimization section a little difficult, especially if you’re new to Facebook Ads. It’s essential to understand how to react when an ad isn’t performing well and how to improve the success of good ones. This is where becoming a competent Facebook ads manager begins. This part covers bid strategies, the way advertising are distributed, and even has a useful troubleshooting section.


The pixel information is definitely worth reading (as we mentioned before?)

There are training tools available to help you out, whether you decide to join the Facebook Side Hustle Course (psst – it’s a lot easier than reading all of this information), take a different course, or put on your reading glasses and go through the Facebook data. Make the most of them.

2. Get Familiar with Facebook Business Manager

It’s critical that you get familiar with the Facebook Business Manager as soon as possible. Not only will it benefit you, but it will be quite important when you’re advertising for clients.

-Step One: 

Create a Business Manager account.

-Step Two: 

Bring up your Facebook business page. When you begin to type, your company name should appear. If you’re setting up a client’s account, you’ll need to be added as an admin to the page.

-Step Three: 

Add your Facebook account. You will need to add one account per business. 

-Step Four: 

The Facebook Pixel can be found in the Events Manager tab, and while it’s not necessary for account creation, it’s too good of a resource to pass up. It monitors user engagement with your Facebook ads so you’re always aware of how effective they are.

-Step Five:

 Set up the security settings for your advertisements. This is where you would add Two-Factor Authentication for Facebook Advertisements to your setup. Remember that this is particularly crucial when it comes to marketing funds for your clients.

Managing Ads for Client

The first thing you need to do is check if your client’s page is already in Business Manager. This is not the same as running boosts! Just because a page has run boosts before does NOT mean they have set up the Business Manager function.

Do you have to go to business.facebook.com to access your Facebook page?

If the answer is yes, then ask your client to add you. 


Although Business Manager has restrictions on certain assets (such as page), it is much simpler for your client to just give you admin privileges by following these instructions:

  1. Log in at business.manager.com and use the navbar to get to Business Manager Settings.
  2. Go to the People tab.
  3. Click the GIANT blue button “Add New People.”
  4. Have them enter your email address.
  5. Next to your email address, have them assign your email the role of Business Manager Admin.
  6. Click save.

Here’s the easiest way to teach your clients how to set up Business Manager:

  1. The best way to set up an account on business.facebook.com is to have the person who will be using it most frequently create the account. By doing this, they can better understand how to use all of Facebook’s features and optimize their experience.
  2. The setup prompts are easy to use; simply have your customer enter their business info and follow the on-screen instructions.
  3. Once you have Business Manager set up, follow the instructions above.
  4. Once you’ve created a business page and want to use it as your company’s Facebook presence, make sure they give you admin status. This means you can give yourself assets (Facebook’s instructions are here) and establish an ad account if required.

You will need your employees to enter their credit card information so that ad spend is deducted from their account (or yours, depending on how you have set up the payment structure for your business).

It might seem complicated at first, but we promise it will get easier once you’ve figured it out. The learning curve might be steep, but it’s worth it in the end.

How to create ads using Facebook Ads Manager

The ad creation procedure is simple enough, but the dashboard might appear daunting. Simply click the prominent green “Create” button to get started with generating an ad.

Click “Create New Ad” and select your campaign objectives from brand awareness, consideration, or conversions. Next, define other aspects of your campaign including audience targeting, ad placement, budget , format , creative , etc. Facebook will guide you through these steps one by one; however, if you want to learn ahead of time more about each step check out our beginner’s guide .

How to edit ads using Facebook Ads Manager

While we all hope for perfection, it’s not always possible. If you find a mistake in your ad after it has already been published, don’t panic! It is very easy to edit an ad within the Facebook Ads Manager tool. Also, if you have an ad set that is doing well and you want to increase its budget, that option is readily available too.

To change any element of your current campaign, move the cursor over the ad name and select the edit icon. A popup will appear from the right, allowing you to modify the campaign, ad set, or individual ad.

Facebook Ads Management and Pricing

Facebook is the most comprehensive database of any target market that you can imagine. Sure, you may choose your audience by physiographic data such as age and gender on Facebook. But it also offers hundreds of behavioral targeting choices. It’s incredible—we’ve been working with Facebook Ads for a long time. You have the option to create a custom audience based on their interests, dislikes, where they had lunch last week, or whether they acquired a new pet. Facebook allows you to slice your audience into tiny components, allowing you to consistently hit the target of who you’re aiming for—provided you know how to use it. We have this level of expertise with Digital Shift and can help you create an engaging Facebook Advertisements campaign that reaches your target demographic.

Why use Facebook Ads Manager?

Did you know that Facebook provides marketers with a wealth of data about its users? This includes information on their age, location, and interests. But more importantly, Facebook tracks various patterns—including the likes and dislikes of its members. This makes it possible to target ads very specifically to individual groups of people.

As an example, let’s say you wanted to show a very specific advertisement about a sale on jewelry to Facebook users who have an anniversary approaching within 30 days. Or maybe you want to target parents who have a child graduating from university in the next month or so. Chances are that if you’re a Facebook user and have ever made a post or status change about any major life event that was approaching, Facebook knows and has recorded it.

You could, for example, create an ad that targets women who are interested in both fashion and outdoor sports. This new stylish outdoor clothing is made with lightweight technology that will keep you warmer than traditional clothing items. Overall, Facebook advertising is extremely useful if you want to reach a specific target audience quickly and efficiently.


Managing Facebook Ads can be a complex process, but by following these five simple steps, you’ll be able to create successful campaigns and reach your target audience more effectively. Have you tried any of these tips? What has been your experience with Facebook Ads? Let us know in the comments below!

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Before I became one of America’s top 5 growth hackers… I was included in Forbes’ 1000 to Watch List, I’ve spoken at the biggest tech conferences in the world including the CES and the Web Summit.


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