Email Marketing: How It’s Effective and Why You Should Use It


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Email marketing is one of the most effective marketing techniques available today. According to a McKinsey study, email is nearly 40 times more effective at luring customers than Facebook and Twitter combined. It is a fantastic figure, therefore you ought to sit up and take note. This blog post will describe how  email marketing works and why using it for your business is advantageous.

Email marketing works well because you can communicate with a lot of people at once. You have two options when sending emails: either send emails to your entire subscriber list or split your subscriber list and send targeted emails to certain groups. In either scenario, you may spread your message to a big audience

The participatory nature of email marketing is another factor in its success. Email readers are able to interact with the material, in contrast to other marketing mediums like radio or television advertisements. They can reply to you immediately, click on links, or even forward the email to a friend! Because of the interactivity, recipients are more likely to remember and respond to your message.

So now that you are aware of its effectiveness, why should you employ email marketing? It’s important to understand that email marketing is not a chore that can be completed and then left unattended. If you want to see results, you must put in the time and effort required to create excellent content and develop relationships with your subscribers. However, email marketing could be a truly powerful strategy for growing your business if you’re willing to put in the work.

Email marketing can be utilized in a variety of effective ways. You can use it to market new products or services, advertise promotions or special offers, drive traffic to your website or blog, or even just to stay in touch with your customers and build relationships. Whatever your goals may be, email marketing can help you meet them.

Three instances from some of the top email management companies in the world to see what makes email marketing so effective;

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1. Email Newsletters Can Be Awesome:

Sincere to say, most email newsletters are worthless. Many businesses use email newsletters as a way to increase sales even though many subscribers aren’t actually looking to buy anything. Subscription rates may be low as a result of a significant volume of spam, spam-like behavior, and aggressive marketing. This could lead to a spike in sign-ups, high rates of subscriber churn, and newsletters that are primarily filled with obnoxious sales pitches and nothing else of value.

2. Social Media and Email Marketing Aren’t Mutually Exclusive:

It’s possible to reduce practically everything to a zero-sum game, as the recent midterm elections showed. However, it is not necessary to be that way.

3. Email Marketing is PERFECT for Small Businesses:

Another recurring myth about email marketing is that in order to run effective emails, a full marketing department must be involved.

How Do You Launch an Effective Email Campaign?

What should you do now that you’ve seen how different business kinds might benefit from email marketing campaigns to start your own campaign? Of course, every email marketing campaign is unique.

There are 2 several tip “standards” that might enable you to succeed;

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Tip 1: A/B Test Your Email Marketing Campaigns

Test often and early with built-in A/B testing tools in many email management packages to avoid being the one who ruins his own campaign in the process.

Tip 2: Keep Subject Lines Short and Sweet

Email subject lines have previously been discussed. Everyone seems to have their own method for doing things, but when it comes to the “perfect” subject line, shorter is better – particularly between six and 10 words – although everyone has a preference.


Using email marketing to connect with your target audience and increase revenue is highly effective. It’s not just better at attracting clients than social networking, but it’s also a terrific method to stay in touch with your present clientele and foster loyalty. The time is now to start implementing email marketing for your company, if you haven’t already. Our team of professionals can assist you in getting started and developing a campaign that will be profitable for your company. Ever use email marketing? What have you encountered thus far?

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Before I became one of America’s top 5 growth hackers… I was included in Forbes’ 1000 to Watch List, I’ve spoken at the biggest tech conferences in the world including the CES and the Web Summit.


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