How to Manage Facebook Ads for Clients the Right Way: Tips and Strategies

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Are you a business owner who is looking for ways to manage Facebook ads for clients the right way? If so, you have come to the right place! In this blog post, we will discuss some tips and strategies that will help you get started. It is important to remember that managing Facebook ads for clients can be a lot of work, but it is definitely worth it in the end. Let’s get started!

The first tip we have for you is to make sure that you are organised. This means having a system in place for tracking all of the different ads that your clients are running. This can be done using a spreadsheet or even a simple notebook. The important thing is that you have a way to keep track of everything so that you can easily see what is working and what is not.

Another tip is to always be testing. This means that you should never stop trying new things. If something is not working, then try something else. There are so many different options when it comes to Facebook ads, so it is important to experiment until you find what works best for your business and your clients.

Finally, make sure that you are always communicating with your clients. Keep them updated on your progress and let them know if there are any changes that need to be made to their campaigns. Good communication is essential in any business relationship, so make sure that you are staying in touch with your clients regularly.

These are just a few tips to help you get started with managing Facebook ads for clients. If you keep these things in mind, you will be well on your way to success. Good luck!

Do you have any tips or strategies for managing Facebook ads for clients? Share them with us in the comments below!

Managing Facebook Ads for clients can be a time-consuming task, but it is definitely worth it in the end. The important thing is to stay organised, keep testing new things and to always communicate with your clients. These three tips will help you get started on the right foot. Do you have any other tips or strategies that you use when managing Facebook ads for clients? Share them with us in the comments below! ‘, How to manage Facebook ads for clients the right way)

How to manage Facebook ads for clients the right way? In this blog post, we will discuss some tips and strategies that will help you get started. Managing Facebook Ads for clients can be a time-consuming task, but it is definitely worth it in the end. The important thing is to stay organised, keep testing new things and to always communicate with your clients. These three tips will help you get started on the right foot.

The wrong way is to use your own personal Facebook profile ad account to manage someone else’s Facebook ads. The very wrong way is to use your credit card to pay for ads and bill the client after, leaving you on the hook if they don’t pay.

In this guide, I’ll show you the right way to manage Facebook ads for clients, the same methods professionals with years of experience use to offer better service and limit their risk as much as possible.

Setting up ad accounts for your clients

The first step to managing Facebook ads for clients is setting up their ad accounts. You’ll need to create a Business Manager account and add your clients’ Pages and ad accounts to it. To do this, go to and click “Create Account.”

Enter your business name, your name, and your email address. Then click “Continue.”

On the next page, select “I manage multiple ad accounts” and click “Continue.”

Enter your client’s information on the next page and click “Add People.”

You’ll be taken to a confirmation page where you can add more people or Page admins or click “Done.”

Now that you’ve set up your clients’ ad accounts, you can start creating and managing their ads.

Understanding the different types of Facebook ads

There are three main types of Facebook ads that businesses can use to reach their target audiences:

– Promoted posts:

which boosts the visibility of a post on your business page.

– Sponsored stories:

which highlight interactions between friends and your business page.

– Page like ads:

which encourage people to like your business page

Each type of ad has its own strengths and weaknesses, so it’s important to choose the right one for each campaign. For example, promoted posts are great for catching attention with eye-catching images and compelling copy, but they only reach people who already follow your page. On the other hand, sponsored stories have more potential to go viral and be shared by friends, but they’re less personal than promoted posts.

To figure out which type of ad is right for each campaign, it’s important to understand the goals of the campaign and what kind of response you’re looking for. Once you know that, you can match the right type of ad with the right goal.

If you’re not sure which type of ad is right for your business, Facebook offers a handy tool that lets you create a customised ad plan. All you need to do is enter some basic information about your business and your target audience, and Facebook will generate a list of recommended ad types and strategies.

Creating ads that achieve your client’s goals

The first step is understanding what your client’s goals are. What are they looking to achieve with their Facebook ads? Once you know this, you can create ad campaigns that are specifically tailored to help them reach these goals.

Some common goals that businesses have with their Facebook ads include:

– Increasing brand awareness

– Generating leads

– boosting sales

If you’re not sure what your client’s goals are, ask them! It’s important that you’re on the same page from the start so that you can create ads that will actually be effective for them.

Once you know what your client’s goals are, you can start creating ad campaigns that will help them achieve these objectives. Keep in mind that each campaign should be targeted to a specific goal so that you can measure its success.

For example, if your client’s goal is to increase brand awareness, you would create a campaign specifically for that purpose. This might involve creating ads that highlight the features and benefits of their products or services.

On the other hand, if your client’s goal is to generate leads, you would create a campaign that focuses on getting people to sign up for their email list or contact them for more information.

Measuring and reporting on the results of your ads campaigns

is essential to show your clients the value you are bringing to their business. Keep track of important metrics such as leads, sales, and website traffic generated from your ads. Prepare regular reports for your clients that show the progress of their campaigns and how you are helping them achieve their marketing goals.

Optimising campaigns to improve performance

Any good Facebook Ads manager worth their salt knows that optimization is key to success. Once a campaign is up and running, it’s important to keep an eye on the metrics and make changes as needed to improve performance. This might mean changing the ad copy, targeting a different audience, or adjusting the budget.

A/B testing is also a valuable tool for optimization. By testing different versions of ads against each other, you can see which performs better and make changes accordingly.

The right way to use Business Manager for client work

The Facebook Business Manager tool provides a secure means for users to invite others to access and manage their Facebook Page and ad accounts. If you are managing ads for a client, request that the client invites you to their Business Manager as an advertiser. If they don’t have a Business Manager set up, ask them to have the owner of the business set it up before you begin any ad management services for them.

Business Manager makes it easier to assign user roles so you can invite others and manage your business’ assets more securely. When requesting access to Business Manager, only ask for the employee role and the necessary levels of access for the Facebook Page and ad account that you’ll be working on–this will minimise risk exposure.

Why should I not use my own ad account for clients?

Using the client’s ad account is considered a best practice for many reasons.

  • You, the client, should be the only one with complete control over your ad accounts.
  • Paying for someone else’s ad spend can cause avoidable financial risks.
  • You don’t want to handle numerous customers in one ad account because a problem with one of them might affect the entire ad account, so other clients would be affected.
  • it’s easier on both parties when the time comes to end your business relationship

Some freelancers feel that the advertising they create and campaigns they set up for their clients are their own property. This is the incorrect approach to do it, and depending on your local regulations, it might result in legal troubles. Instead, be sure you charge a fair price for your services and include a time commitment in your service agreement.

How to instruct clients to set up Business Manager

If your customer requires assistance setting up a Business Manager, I recommend taking a video call and showing them step by step how to do it. Keep in mind that they’ll need to establish the Business Manager on their account so they are the owner.

To begin, your customer must create a personal Facebook account. Then the procedure is straightforward: they should go to the Facebook Business Manager page and select the Create Account option, then provide their company’s name and email address. Finally, an ad account must be added to your Business Manager. It will be permanently transferred to the Business Manager after it has been added.

To create a new ad account, go to Business Manager’s Business Settings and choose Accounts. Then select Add Accounts from the dropdown menu with three options. After that, complete the procedure. To add someone to Business Manager, go to Business Settings, click Add People, and enter the email address of the person you want to invite. Finally, your client will have to Select Next and pick the role they wish to assign. Remember to ask for access to the Facebook Page and ad account as well.

How automation can help with the managing Facebook ads for clients

The mistake I see most newbies make when it comes to Facebook ad campaigns for clients is to spend too much time on a client’s account. They want to be sure they’re successful, and they’ll go above and beyond to do so, but it frequently leads to burnout and more stress.

There’s a better approach to keep track of Facebook advertising for customers than checking their ad account every 30 minutes or putting in late nights to optimise results. Instead, take advantage of Facebook’s automated rules, which can automate basic procedures like stopping and starting campaigns at specific times of the day and week, as well as turning off unprofitable ads before they hurt your bottom line.

Revealbot’s automated rules, as opposed to Facebook’s automatic rules, allow you to write much more flexible and dynamic rule conditions. This means you’ll be able to automate the majority of your ad management process, giving you more time to focus on developing ad creatives.

Revealbot Facebook ad automation allows you to essentially clone yourself and create automations that duplicate your manual ad management procedure. Reveal Bot rules can be set to run every 15 minutes around the clock and execute actions as soon as certain criteria are met. The strength of automations is that they work 24 hours a day, 7 days a week, never take time off, and don’t slack off, so make full use of it by offering better Facebook ad services to your customers.

When and when not to talk to clients

Some clients want a full update with every tiny detail accounted for, while others are content with broad monthly updates. The latter is not problematic, but the former can be very time-consuming in terms of administrative work – and take away from your profit per hour.

That’s why it’s critical to lay down expectations ahead of time, before signing a contract or agreeing to work. Before beginning work, here is a list of things you should clarify and establish with your customers:

  • Ad creatives – who will be responsible for ad copy and creatives?
  • Relationship with other employees – who will be your main point of contact if you want to propose a new campaign?
  • Budget – how much is the client willing to spend on ads in the first three months?
  • Reporting – how often would they like to see reporting, who should be sent reports, what would they like the reports to include?
  • Goals – what does success for this engagement look like?
  • Communication – what is the best method for communication, what are acceptable hours for communication, and how fast should each party be expected to respond to each other’s questions?

These issues might have an impact on the rate you want to charge for your services, so make sure all of these topics are resolved and agreed upon before submitting a proposal and signing a contract.

When you’re goal-setting for your client, inspect their website as well as their offers and products to see if anything could potentially impede the success of Facebook ad campaigns. If so, provide these insights along with helpful recommendations on how they can change their website design in order to improve conversion rates.

Remember to underpromise. You might be confident in your skills based on your past experiences, but you’ll want some wiggle room for mistakes.

Always ask for ad creatives far in advance before you need them

My most important piece of advice for Facebook ad management for clients is to always, and I mean always, seek creatives from them ahead of time. If you need the client to create the creative, you don’t want to be stuck waiting for them to do so while your current ones are already suffering from ad boredom. You can never be sure when the client will give you the creative, and if you have to send it back for edits or wait for any modifications or copy changes you make on your own, it’s a lot of wasted time.

Note that after you create your Facebook ad, it may take up to 24 hours for Facebook to approve the ad and begin delivery. And during peak times like Black Friday or the holidays, when many advertisers are running a higher volume of ads than usual, it could take even longer to get approved.

Additionally, keep in mind that your ads could be rejected due to some violation of Facebook’s guidelines—whether legitimate or not. To avoid any potential issues, upload your ads into Ads Manager ahead of time so you can ensure they’re good to go.

You can be more confident in achieving your objectives and also increase the client’s trust in you by collaborating well and managing projects ahead of time.

Send weekly reports to keep clients informed

The most essential thing to consider while handling Facebook ad campaigns for clients, in addition to actual performance, is how you give reports and how often. Reporting is an important aspect of building trust with your customers, but it might be a significant time suck. I propose sending them weekly reports via automation. Here are three simple ways to generate client Facebook ad reports quickly. Did you know that there are three ways that you can report on Facebook ad performance for your clients? The first way is to create reports in Ads Manager by customising the columns and then exporting the views when it’s time to send a report. Another option is using Google Data Studio to connect with Google Analytics. The third option, which we recommend, is through Revealbot’s Facebook ad reporting tool. It not only produces gorgeous reports but will also automatically send them to your client according to whatever schedule you set! If you’re interested in learning more about how to set this up for yourself, be sure to read our full guide on Facebook ads reporting .

Most clients aren’t sure what metrics are most important, so it’s up to you to inform them about the ones they can expect to see improvements in.

In your Facebook Ad Reports, you should at least include the following:

  • How many people saw your ads?
  • These are better metrics to measure your advertising performance. You should get a lot of feedback from this section (how many times did people see your advertisements?).
  • The frequency (or how often people saw the same ad) was important to our research.
  • How many times did individuals click on your adverts?
  • How many conversions were generated?
  • Should your focus be on revenue when expanding your business?
  • The cost of your ad per person reached, the cost of your ad per click, and the cost of your ad per conversion.
  • ROAS (how much money was the return on ad spend?)


Managing Facebook ads for clients can be a lot of work, but it is definitely worth it in the end. By following the tips and strategies that we have outlined in this blog post, you will be able to get started on the right foot and avoid common mistakes. Keep in mind that managing Facebook ads requires a lot of time and effort, but the results are well worth it. Are you ready to get started?

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Before I became one of America’s top 5 growth hackers… I was included in Forbes’ 1000 to Watch List, I’ve spoken at the biggest tech conferences in the world including the CES and the Web Summit.


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