The Experts Playbook: How To Productize And Sell Your Knowledge At Scale


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Do you possess a great deal of knowledge and experience in a particular field? Are you trying to find a way to profit from it? In that case, you should read this blog post! We will go through how to commercialize and market your knowledge in it. Although this can be a very lucrative business strategy, success with it demands a lot of effort and commitment. We’ll go over both the things you should do and stay away from as you get started. So continue reading if you’re ready to start selling your knowledge!

Finding out what you know is the first step towards productizing your expertise. Although it can look difficult, this activity is actually fairly straightforward. Make a list of all the subjects in which you have expertise to begin. Once you have that list, select the items for which you have the greatest passion. You will be able to productize and market these subjects the best.

Making a product comes next after figuring out what it is that you know. This could be a tangible product, a course, or even an eBook. The fact that people will want to purchase it is what matters. Spend some time generating ideas before selecting the one you believe will be most successful.

It’s time to start marketing your product now that you have one! Establishing your target market is the first step. Who has the greatest likelihood of needing or wanting your product? Once you are aware of this, you can begin marketing to them directly. There are several ways to accomplish this; pick the one(s) with which you are most familiar.

The Knowledge Economy

Knowledge is the most valuable resource we possess. The rise of knowledge entrepreneurs has been spurred by the desire for knowledge. Regardless of whether you’re a blogger, vlogger, educator, or creative, people desire your information and appreciate it by taking the time to read your content. It’s time to sell your experience in order to profit from it.

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Knowledge Commerce

Knowledge has always been valuable, whether it be in the creation of fire, the potential medical benefits of plants, or practical knowledge like woodworking, sewing, and construction. Information is now easily accessible and cost-free. To learn a new skill, anyone can just read an article or watch a video.

When knowledge entrepreneurs offer structure and aid in the assimilation and retention of information, they truly add value. If you want to sell knowledge online, you have to be the solution to your audience’s problems. Whether you’re offering a coaching session or a PDF, your goal is to help someone who has an issue that has been resolved by a well-informed epiphany.

Knowledge Commerce Statistics 

Why would a businessperson want to work in the Knowledge Commerce industry? It makes sense, especially if you are unfamiliar with this company strategy. Let’s look at a few astounding facts to better understand the advantages of knowledge commerce.

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How Can You Find Success Selling Your Knowledge? 

Knowledge commerce is one of the most straightforward industries to enter and is also quite easy to start a business in. We have various ideas on how you might profit from this market right now.

Create Membership Sites:

You can monetize your material by putting up a paywall between it and potential readers. The content on your membership site does not show up in  search engines like a blog does. It can only be accessed if someone signs up and pays the cost. As advertising revenue started to decline, membership sites grew in popularity. Content creators looked to membership sites to monetise their work as advertising revenue was no longer a reliable source of income.

Customers must subscribe for a monthly fee in order to read your content. Even if you can blog as much as you like, the most thorough information is hidden behind a paywall. One of knowledge commerce’s many advantages is that it enables the distribution of any kind of digital good. To develop your brand and give viewers other ways to connect with you, you can also make a membership website and a variety of online courses.

Host Webinars:

Webinars are a great way to engage your audience, generate leads, and attract customers. I’m happy to inform you that the platform now allows you to hold live webinars. Make a landing page where people can register for the event, and then utilize email marketing to remind registrants about it. Even if only a small portion of those who sign up for your webinar actually show up, you’ll still probably generate some purchases.

Launch a Website:

Because Knowledge Commerce is all about making money from your skills, we advise creating a website with a blog on which you share free knowledge with potential customers. Your website can include whatever other content you want to share with your audience, like landing sites, sales pages, about pages, contact pages, and so on. Some of our clients employ a testimonials-only website page. Other businesses develop webpages devoted to celebrating the accomplishments of their clients.

Every business needs a website that is customized for them. If you don’t have one, your target market won’t be able to find you online, which could make your attempt at knowledge commerce less successful than you had intended. To create a beautiful website, you don’t need to know how to code or do graphic design. Choose one of our pre-made themes, then launch your website right away.

Write E-books Or Whitepapers:

Whitepapers and e-books are examples of digital products that provide special opportunities to share your knowledge. Whitepapers are shorter than e-books and contain fewer technical material.

E-books are available for purchase, but they can also serve as lead magnets. You provide a prospect with your ebook or whitepaper in exchange for their email address. The user receives the free download after signing up.

Of course, there are other digital products that can be utilized as lead magnets, but in the world of knowledge commerce, e-books and whitepapers have taken the lead. They are easy to make and spark your audience’s excitement for upcoming informational content.


The Experts Playbook is a fantastic tool to get you started if you’re ready to start selling your knowledge. It gives thorough instructions on how to commercialize and  market your expertise effectively. You may make this a prosperous company strategy with effort and commitment!

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Before I became one of America’s top 5 growth hackers… I was included in Forbes’ 1000 to Watch List, I’ve spoken at the biggest tech conferences in the world including the CES and the Web Summit.


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